Leslie Maclin
Prinicipal, Isthmus Innovation
Individual Member
Member Since: 2022
Professional Bio
Senior Marketing & Innovation leader with progressive experience driving strategy, innovation and growth for global & challenger brands. Specialist in leveraging emerging (investment stage) food technology, and adaptation of legacy (capitalized) technology. Strategic expertise in business analysis, food trends, disruptive product and packaging innovation, and business-to-business marketing.
>INNOVATION:
Insight, Strategy, Platforms, Pipeline, Concepts
Consumer, Business & Competitive landscape analysis, Platform & Concept Development, Disruptive Innovation Food& Packaging Design Briefs, Winning Concept Creation for Emerging New Investment and Legacy Technology assets, Innovation Team Process Design
>MARKETING:
Strategic Planning, Matrixed Team Leadership
Cross Functional Collaboration, Sales Consensus, Branding, Merchandising & Promotion, Nutrition, Health & Wellness
>MANAGEMENT:
Strategic Planning, Business Development, Acquisitions & Alliances,
New Asset Integration, Customer Relationships, P&L Management
>INNOVATION:
Insight, Strategy, Platforms, Pipeline, Concepts
Consumer, Business & Competitive landscape analysis, Platform & Concept Development, Disruptive Innovation Food& Packaging Design Briefs, Winning Concept Creation for Emerging New Investment and Legacy Technology assets, Innovation Team Process Design
>MARKETING:
Strategic Planning, Matrixed Team Leadership
Cross Functional Collaboration, Sales Consensus, Branding, Merchandising & Promotion, Nutrition, Health & Wellness
>MANAGEMENT:
Strategic Planning, Business Development, Acquisitions & Alliances,
New Asset Integration, Customer Relationships, P&L Management