Understanding Consumer Shopping Behavior/Beliefs Across Plant/Animal-Based Categories [October 2023]

As plant-based foods grow and expand, shoppers continue to show interest in various plant-based categories, some even displacing certain animal-based foods with plant-based foods. The Plant Based Foods Association (PBFA) presented the results of the third year of The Migration Analysis and Clickstream Study, using Kroger’s shopper data through 84.51’s research tools and expertise. Download this report to leverage recent plant-based insights from both retail and e-commerce to view the plant-based industry through a comprehensive lens and identify key ways to shape your strategies!

What's Inside:

• The State of the Plant-Based Industry
• How Are Plant-Based Spending Patterns Shifting?
• What Does the Future Hold for Plant-Based?
• How Do Consumers Shop For Plant-Based Foods Online?
• How Do We Continue to Move Forward?