2025 Increasers and Decreasers Insights from 84.51º [Dec 2025]

This summary outlines the insights from the Plant Based Food Increasers and Decreasers study, based on a Real Time Insights and conducted by 84.51° in December 2024. The study’s goal was to understand changes in plant-based food consumption and how to allocate shelf space to meet consumer needs.

Key Findings:

• Increasers:
  • Reasons for increasing consumption include personal health concerns, benefit to the environment, and taste/flavor.
  • Top categories where shoppers are consuming more plant-based foods instead of animal-based products are Milk (40%), Frozen Meat (28%), and Fresh Meat (25%).
  • Making shopping easier involves more frequent promotions/coupons (61%) and recipe ideas (63%).
• Decreasers:
  • Reasons for decreasing consumption include taste, budgeting for groceries, and lack of deals.
  • Top reasons for fewer purchases are disliking the taste/flavor (27%) and the product no longer fitting in their budget (24%) in December 2024.
  • Factors that would increase purchase likelihood are lower pricing/more frequent sales (53%), better taste/texture (53%), and more plant-based options on the shelf (33%).