INDUSTRY DATA AND INSIGHTS
Get the latest market data to break down consumer trends, illuminate the success of the plant-based sector, and inform your bottom line.
Our Research
PBFA provides the most comprehensive reporting on the plant-based foods sector in the US for retail, foodservice, ecommerce, and convenience channels. Our team of experts collects and analyzes point of sale data, case studies, surveys, household panel data, e-commerce data, and more from top syndicated data and research providers including 84.51°, Circana, Innova Market Insights, Palate Insights, SPINS, and Technomic to keep a consistent pulse on the market. Explore reports below and learn more about our data providers here.
Data & Research Library
Explore the complete library of our reports here to discover comprehensive reporting on the state of the plant-based market and first-of-its-kind research like the ecommerce clickstream analysis and unmet needs of plant-based consumers study. Through our research and reports, we aim to identify unique opportunities to reach plant-based shoppers and pave the way for the industry—and your business—to expand.
Recorded Presentations
Check out recorded presentations that break down our reports, giving you a deeper understanding of the data and insights to help you put it into action. You'll also find recordings of past webinars covering a wide range of topics including data and beyond.
Custom insights at Your Fingertips
Custom Research Requests
We not only put our investment in industry data to work through in-depth analysis and reports, but also directly for you and your business. Submit your data questions to our Data Analyst, Linette Kwon, and we can glean specific insights about your products and business to help you grow and navigate the retail and foodservice landscapes from an informed position.
Social Listening Reports
See what consumers have been saying about your brand or category online with exclusive social listening reports provided by PBFA via Meltwater's social listening tool. Reports can help your brand understand its position in the market, optimize its strategy, and develop actionable insights. Check out an example report here. Social listening reports are available for a limited time—request now to take advantage of this exclusive member benefit while it's available!
About Our Data Providers
84.51°: 84.51° uses first party retail data and analytics from Kroger to create results-driven shopper insights. With 84.51°, we conduct our annual Migration Analysis to measure displacement of animal-based foods with plant-based foods and gather unique consumer insights.
Circana: We purchased distributor shipment data, which include metrics on total dollar sales, pound (volume) sales, number of operators purchasing, and more. We are able to view these metrics by operator segment (e.g. educational institutions, quick-service restaurants, full-service restaurants, etc.) and product type (plant-based chicken analog, tofu, etc.). Household panel data, in-depth consumer insights
Innova Market Insights: Innova Market Insights provides the latest product launch data across all food sectors, plant-based consumer insights, and up-to-date reports on recent trends of the food and beverage industry.
Palate Insights: Palate Insights conducted a custom case study for PBFA of 20 restaurants across the US, tracking metrics such as total revenue, ticket size, etc. before and after introducing a plant-based analog menu item.
SPINS: SPINS provides up-to-date POS data across various markets and translates product data into unique attributes to help retailers, brands, and other partners with their strategies or plans. We partner with SPINS to create custom plant-based categories every year and find metrics that accurately reflect the state of the plant-based market.
Technomic: A bulk of our foodservice-specific consumer insights will come from a comprehensive report we purchased in 2023. This consumer report covers consumers’ consumption habits, perceptions and beliefs about plant-based menu items, plant-based preferences in foodservice, and more.