Shopper Marketing: Digital Campaign (Fall & Winter 2025)
Let’s Put Plant-Based at the Center of the Table This Holiday Season
About the Campaign
Campaign Dates: November - December, 2025
Deadline to Sign Up: 8/15/2025
Campaign Cost Per Brand: $5,000 - $12,500 (details below)
This campaign is all about showing shoppers how plant-based foods can be the stars of cozy meals, holiday gatherings, and cold-weather cravings. With strong visuals, inspiring content, and targeted advertising, we’ll help consumers rediscover just how delicious plant-based can be—and drive them straight to your products. Note that the deadline to express interest has been extended to Friday, August 15.
This campaign is built to be turnkey and impactful, whether you’re a large brand or just starting out. If you’d like to learn more, please reach out to us at membership@plantbasedfoods.org. Note: Payment isn’t due at sign-up—you’ll be invoiced once your participation is confirmed.
Why Join?
- Big reach, small price tag. PBFA members get access to shopper marketing placements at up to 75% off market rate—starting at just $5,000. This type of media typically costs 4x more for individual brands.
- Targeted to the right shoppers. We’re reaching people where they're already shopping, and who are interested in plant-based, healthy eating, and seasonal meals.
- It actually drives sales. These ads will show up on mobile apps and websites your shoppers already visit. With “click-to-cart” features or direct links to your product pages, we’re making it super easy for people to buy.
- You’ll be featured, not buried. While we include multiple brands to lower costs, each brand gets a clear spotlight in the ad through a carousel-style format that keeps your product front and center.
Campaign Package Options
There are two package options available:
- $12,500 package – Includes top-tier media placements and click-to-cart functionality for up to 3 retailers.
- $5,000 package – A more streamlined option with strong exposure and links to your product page on one major retailer’s site.
Sell Sheet
Download the pdf version of the sell sheet here.
PBFA's shopper marketing program is organized in collaboration with our Partner Parabolic Agency.
Registering is an indication of interest only. Deadline to indicate interest extended to 8/15/2025.
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