Shopper Marketing: Fall/Winter 2025
Showcase the warmth, comfort, & craveable flavor of plant-based foods
Download the pdf version of the sell sheet here.
About the Campaign
Campaign Dates: November - December, 2025
Deadline to Sign Up: 7/18/2025
Campaign Cost Per Brand: $5,000 - $12,500 (details below)
This fall and winter, our campaign will spotlight seasonal relevance and continued category growth, inviting plant-curious shoppers to rediscover just how delicious plant based can be. Through rich, inspiring brand content, we’ll feature how our partner brands can elevate cozy meals, holiday spreads, and cold-weather cravings, bringing plant based to the center of the table for every occasion.
Payment is not due upon sign up. You will be invoiced for the package amount after confirming your participation in the campaign. Please indicate your interest by signing up as soon as possible, and no later than July 18th.
Campaign Cost Details
Packages are offered at a 75% discount from Market Rate media costs to PBFA Member brands. Program execution will be turn-key for brand participants with creative production included in the package price.
Package 1: $12,500* (4 brand spots available)
- Digital offsite media (social/display)
- 83,333 guaranteed engagements / 2.7-4.1 MM impressions
- 3rd Party shopper media with click-to-cart driving brands directly into participating retailers’ shopping cart
- Up to 3 retailers featured
- Links to brand site recipes being explored
Package 2: $5,000* (4 brand spots available)
- Digital offsite media (social/display)
- 33,333 guaranteed engagements / 833K-1.6 MM estimated impressions
- 3rd Party shopper media will include a drive to brand product detail page on retailer.com
- 1 retailer featured
*Tactics & Fee pending confirmed brand participation levels
PBFA's shopper marketing program is organized in collaboration with our Partner Parabolic Agency.
Registering is an indication of interest only. Deadline to indicate interest is 7/18/2025.
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