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![2025 Increasers and Decreasers Insights from 84.51º [Dec 2025]](https://assets.noviams.com/novi-file-uploads/pbfa/ecommerce/products/increaser_decreaser_dec_2025_thumbnail-1.png)
2025 Increasers and Decreasers Insights from 84.51º [Dec 2025]
This summary outlines the insights from the Plant Based Food Increasers and Decreasers study,...
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![PBFA/I Customer Journey Report [Dec 2025]](https://assets.noviams.com/novi-file-uploads/pbfa/ecommerce/products/dec_2025_customer_journey_thumbnail-1.png)
PBFA/I Customer Journey Report [Dec 2025]
This report is a continuation of PBFA/I's migration analysis study. View the 2023 report here and...
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![Member-Only Presentation - Plant-Based Insights with Innova [Nov 2025]](https://assets.noviams.com/novi-file-uploads/pbfa/ecommerce/products/11-25_innova_presentation_thumbnail-1.jpg)
Member-Only Presentation - Plant-Based Insights with Innova [Nov 2025]
Download the presentation deck from PBFA's webinar with Michele Scott, PhD from Innova Market...
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![PBFA/I Migration Analysis Year 4 [Oct 2024]](https://assets.noviams.com/novi-file-uploads/pbfa/ecommerce/products/y4_migration_analysis_thumbnail-2.png)
PBFA/I Migration Analysis Year 4 [Oct 2024]
Insights from the latest Plant-Based Migration Analysis from Kroger, the Plant Based Foods...
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![Potential of Plant Protein Pro-Deck [December 2023]](https://assets.noviams.com/novi-file-uploads/pbfa/ecommerce/products/potential-of-plant-protein-thumbnail-5.jpg)
Potential of Plant Protein Pro-Deck [December 2023]
The Potential of Plant Protein pro-deck contains comprehensive insights on plant protein from...
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![Generational Plant-Based Insights [October 2023]](https://assets.noviams.com/novi-file-uploads/pbfa/ecommerce/products/generational-pb-insights-10-2023-1.jpg)
Generational Plant-Based Insights [October 2023]
The Generational Insights Pro-Deck contains up-to-date, in-depth generational consumer insights...
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![Understanding Consumer Shopping Behavior Across Plant/Animal-Based Categories [Oct 2023]](https://assets.noviams.com/novi-file-uploads/pbfa/ecommerce/products/ecommerce-products-ecommerce-products-ecommerce-products-clickstream-presetation-expo-east-2023-1-2.jpg)
Understanding Consumer Shopping Behavior Across Plant/Animal-Based Categories [Oct 2023]
As plant-based foods grow and expand, shoppers continue to show interest in various plant-based...
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![Plant-Based Foods State of the Marketplace - Retail [August 2023]](https://assets.noviams.com/novi-file-uploads/pbfa/ecommerce/products/2022_state_of_pb_retail_thumbnail-1.png)
Plant-Based Foods State of the Marketplace - Retail [August 2023]
Want to take an even deeper dive into retail trends, category performance, and consumer...
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![2022 Plant-Based State of the Marketplace Summary Report [April 2023]](https://assets.noviams.com/novi-file-uploads/pbfa/ecommerce/products/2022_state_of_pb_summary_thumbnail-1.png)
2022 Plant-Based State of the Marketplace Summary Report [April 2023]
Our 2022 Plant-Based State of the Marketplace summary report is a comprehensive overview of...
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![Uncovering the Unmet Needs of Plant-Based Consumers Report [March 2023]](https://assets.noviams.com/novi-file-uploads/pbfa/ecommerce/products/unmet-needs-novi-thumbnail.png)
Uncovering the Unmet Needs of Plant-Based Consumers Report [March 2023]
As the plant-based foods industry continues to scale and diversify, obtaining a deeper...
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