Get the latest market data to break down consumer trends, illuminate the success of the plant-based sector, and inform Business and policy decisions.

PBFA provides comprehensive reporting on the plant-based foods sector in the United States. Together with our sister nonprofit, the Plant Based Foods Institute, our team collects resources to provide a consistent pulse on the market, including retail, e-commerce, and foodservice sales data, consumer insights (surveys and household panel data), and more from top syndicated data and research providers to keep a consistent pulse on the market.

Explore Industry InsightsReports Library

2025 Industry Snapshot

$7.9 Billion

total U.S. retail sales of plant-based foods

60%

of U.S. households have purchased plant-based foods

48%

of U.S. restaurants feature plant-based foods on their menus

Beneath this national picture, regional data reveals meaningful variation in how consumers engage with plant-based foods

A long-term view shows the Plant-Based Foods Industry is Resilient

>2X

growth in sales since 2018

 3+ 

visit households are growing

78%

of shoppers repeat their purchases

Dive deeper with our data and insights library

Explore our full data and insights library to discover comprehensive reporting on the state of the plant-based market. Through our research and reports, we aim to identify unique opportunities to reach plant-based shoppers, pave the way for the industry to expand, and demonstrate the opportunity and importance of the industry to policymakers.

Explore More Insights