Sunlit field with lush green plants at sunrise, creating a serene and hopeful atmosphere. A white abstract leaf logo overlays the scene, adding a modern touch.

Our People

PBFA is powered by a diverse team of passionate plant-based advocates dedicated to supporting our member community, propelling our industry to even greater heights, and building a healthier, more sustainable, more equitable food future for all.

PBFA Team

  • Marjorie Mulhall

    Marjorie Mulhall

    Executive Director, PBFA, PBFA

    Membership; Policy

  • Maddie Segal

    Maddie Segal

    Director, Industry Engagement, PBFA

    Marketplace; Membership

  • Quinn Lentz

    Quinn Lentz

    Program Manager, PBFA

    Certified Plant Based; Membership; Policy

  • Kate Good

    Kate Good

    Director, Communications, PBFA

    Communications; Media; PR

  • Margaret Barnard

    Margaret Barnard

    Senior Director, People & Operations, PBFA

    Operations

Board of Directors

PBFA benefits immeasurably from the visionary guidance and industry expertise of our Board of Directors, composed of plant-based leaders from across our member community.

Policy Working Group

Harnessing the expertise and creativity of our diverse member community, the PBFA policy working group guides, supports, and informs the priorities of our organization.

  • Christine Corcoran

    North America Government Relations, Flora Food Group

    Member

  • Alex Cutillo

    Alex Cutillo

    Associate, Global Government Affairs, Ingredion

    Member

  • Cindy Dai

    Regulatory Affairs Manager, Daiya Foods

    Member

  • Sara Fletcher

    Sara Fletcher

    VP Corporate Affairs, North America, OATLY

    Member

  • Stephanie Goodwin

    Stephanie Goodwin

    Director, Food and Agriculture Policy, Danone

    Member

  • Jesse Greenberg

    Jesse Greenberg

    Senior Director State Government Relations, Morningstar Farms

    Member

  • Megan Krogius

    Communications, Impossible Foods

    Member

  • Michael Snodgrass

    Michael Snodgrass

    Managing Director, Global Alternative Proteins, Griffith Foods

    Member

  • Cate Thorin

    Cate Thorin

    Head of Government Relations, Novonesis

    Member

  • Jessica Wasserman

    Government Relations Counsel, Bel Brands

    Member

  • Marjorie Mulhall

    Marjorie Mulhall

    Executive Director, PBFA, PBFA

    Co-Chair