FOODSERVICE & RETAIL

Support Navigating the Marketplace

Resources

In addition to PBFA-created resources like the foodservice and retail playbooks and industry data and insights reports, our marketplace team has curated a list of member-created and external tools, opportunities, and resources for our members to reference.

Marketplace Resources Database

Recorded Videos & Learning Forums

Our members have access to our library of on-demand learning resources, including recorded presentations breaking down the data and insights from our reports as well as recordings of past webinars. Looking for live sessions? Check out upcoming live webinars here.

Webinar Recordings

Marketplace Opportunities

Foodservice Culinary & Consumer Sampling Case Studies

In partnership with Palate Insights, PBFA organizes a quarterly culinary chef or consumer sampling case study allowing members to gather product insights and feedback directly from operators, chefs, and consumers. Additionally, to increase the accessibility of the program, we subsidize the cost of participation for each member participant.

View Upcoming Opportunities

Shopper Marketing Campaigns

Our marketplace team provides a variety of unique and effective integrated shopper marketing opportunities, including both in-store and digital marketing campaigns, at a reduced cost for our members. View upcoming opportunities, use our annual campaigns calendar to plan ahead, and learn more about each type of campaign below.

View Upcoming Opportunities
PBFA partners with retailers to provide shopper marketing campaigns and retail shared media marketing for our members. With our unique model, multiple brands have the opportunity to participate. PBFA works with our marketing agency, Parabolic, and our retail partners to split the cost of the total program across brands to provide both a better ROI and an opportunity to promote with other plant-based brands across the store, bringing even more exposure and excitement to shoppers and retailers.
Past successful campaigns include Plantsgiving with Hannaford and Fall in Love with Plant Based with Lucky. View upcoming opportunities on the Marketplace Opportunities Calendar.
PBFA-organized digital marketing campaigns include targeted digital and social media ads with national reach and robust promotion through PBFA and campaign partners' channels. View upcoming digital marketing opportunities on the Marketplace Opportunities Calendar.


Maximize Your Trade Show Investment

PBFA helps our members get the most out of trade shows by securing member-exclusive discounts to industry events, leading hosted buyer tours at major trade shows to get member brands in front of decision-makers, and organizing plant-based-focused panels and workshops, often showcasing member brands as thought leaders. As part of our organization’s commitment to diversity, equity, inclusion, justice, and accessibility as well as supplier diversity and honoring food culture, we have dedicated panels and marketing programs to educate and expand this crucial work within our industry.

Upcoming Industry Events