Shopper Marketing - Winning at Retail in the Age of Connected Commerce [July 2025]

This presentation deck provides an overview of shopper marketing, explores recommended tactics like product listing ads, digital coupons, and leveraging retail media networks, discusses messaging considerations for different demographics and strategies for cross-promotion and merchandising to normalize plant-based options, and covers the evolution of shopper marketing, detailing its shift from traditional methods to sophisticated digital and social strategies.

The deck also provides an overview of PBFA's multi-vendor shopper marketing program, which helps member brands expand their reach and drive sales through cost sharing, including specific opportunities available for 2025 and 2026 (all available shopper marketing opportunities can be found on our Marketplace Opportunities Calendar—these opportunities are exclusive to PBFA members brands).

PBFA MEMBER-ONLY BENEFIT: Watch the exclusive recording of a deep dive into the deck content presented by PBFA's Head of Marketplace and an expert from PBFA Partner Parabolic. Watch it here.

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