PBFA’s Meet The Expert Series: Demystifying Foodservice with Matt Cotton

Thursday, February 9, 2023
2:00 PM - 3:00 PM (EST)
Zoom link sent after registration
* Registration open until 2/9/23 at 12:00 PM (EST)
* Registration open until 2/9/23 at 12:00 PM (EST)
Category: Other Events

Your bottom line is at the very top of our minds in 2023—and as the new year gets in full swing, we want to make sure you have the business insights you need to succeed. Enter our new, PBFA member-exclusive series: Meet the Expert, where we bring together top industry voices to connect with our community and offer their candid advice, strategic know-how, and savvy perspective on what it takes for plant-based foods to thrive in the marketplace.

During Meet the Expert events, our community will have the opportunity to engage face-to-virtual-face with distinguished leaders in food service and retail to help you hone your strategy and achieve your goals.

During the first half of these hourlong sessions, you'll hear from our expert in an intimate, fireside chat-style presentation of the latest and greatest insights in their respective field. The second half of these virtual gatherings will provide you the opportunity to connect with these industry leaders (and each other) and ask burning questions. Don't miss out on these meaningful moments to learn—be sure to log on prepared with all your questions!

To kick off this new series, we're thrilled to welcome food service ace Matt Cotton, Founder and CEO of Rooted Food Sales, for our very first Meet the Expert event.

Demystifying Foodservice will cover the following topics:

  • Food Service Sales Strategy and Best Practices
  • Sales Teams vs Brokers and which one is right for you
  • How to best approach Food Service Operators with your product

About Matt Cotton

Matt has worked as Director of Foodservice Sales for two startups, Farmwise (acquired by B&G Foods) and Buen Sabor, helping both to turn Foodservice from scratch into strong businesses in under a year. He deepened his understanding of the industry by spearheading Foodservice sales for PGI, a 50-million-dollar company. Matt has done extensive work with most of the industry’s major distributors and management companies, and he has sales experience in nearly every Foodservice category, specializing in College & University, Business & Industry, Healthcare & Convenience.

Matt took all his knowledge and passion and started in his own brokerage in March 2020, called Rooted Food Sales. Rooted exists to help natural food brands grow their Foodservice business.

This event is exclusively for PBFA members only. Registration in advance is required and a Zoom link will be sent to all registrants. Not a member? Click here to apply for your PBFA membership today!
We're excited to see you there! 
* Registration open until 2/9/23 at 12:00 PM (EST)
* Registration open until 2/9/23 at 12:00 PM (EST)

Matt Cotton, Founder & CEO of Rooted Food Sales 

For More Information:

Hannah Lopez

Hannah Lopez

Marketplace Development, PBFA/I