FOODSERVICE & RETAIL

Explore ways to expand your brand in foodservice and retail, increase your ecommerce footprint, and take advantage of personalized support from PBFA's marketplace team.

Support Navigating the Marketplace

Resources

In addition to PBFA-created resources like the foodservice and retail playbooks and industry data and insights reports, our marketplace team has curated a list of member-created and external tools, opportunities, and resources for our members to reference.

Marketplace Resources Database

Webinar Recordings & Data Explainer Videos

Our members have access to our webinar recordings archive, which includes recorded presentations breaking down the data and insights from our reports as well as recordings of past webinars covering a wide range of topics. Looking for live sessions? Check out upcoming live webinars here.

Webinar Recordings

Marketplace Opportunities

Shopper Marketing Campaigns

Our marketplace team provides a variety of unique and effective in-store and digital integrated shopper marketing opportunities at a reduced cost for our members. View upcoming opportunities, use our annual campaigns calendar to plan ahead, and learn more about each type of campaign below.

View Upcoming Opportunities

Annual Campaigns Calendar

An updated 2025/2026 campaign calendar is coming soon! Contact us at membership@plantbasedfoods.org in the meantime with any questions.

More About Our Marketing Partnerships

PBFA has partnered with leading businesses like Meijer, Webstaurant, Natural Grocers, and more to develop unique shopper marketing campaigns for our members. With our unique model, multiple brands split the cost of the total program to provide both a better ROI and an opportunity to promote with other plant-based brands across the store, bringing even more exposure and excitement to shoppers and retailers.

Past successful campaigns include Plantsgiving with Hannaford and Fall in Love with Plant Based with Lucky. View upcoming opportunities on the Marketplace Opportunities Calendar.

Foodservice Culinary & Consumer Sampling Case Studies

In partnership with Palate Insights, PBFA organizes culinary chef and consumer sampling case studies allowing members to gather product insights and feedback directly from operators, chefs, and consumers. Additionally, to increase the accessibility of the program, we subsidize the cost of participation for each member participant.