Partner Opportunity: Veganuary

Boost Your Plant-Based Foods Sales with the Veganuary 30-day challenge

Monday, January 1, 2024
to Wednesday, January 31, 2024
Category: Digital Marketing

Veganuary 2024 offers a free opportunity to showcase your plant-based products to new audiences and drive growth. By participating, you can gain exposure to hundreds of thousands of consumers interested in trying vegan for the first time or expanding their plant-based eating.

By participating, you can gain exposure, expand your reach, and convert plant-curious folks into loyal shoppers.

Please check out their toolkit here: Veganuary Corporate Collaborations. Their toolkit has everything you need to participate in the exciting challenge, and be sure to reach out to them to let them know you're participating. They'll amplify your social posts!

For anyone who would like to submit a special offer for the month, they can do so with this form. Veganuary would love to get in touch with anyone planning new product/menu/retail launches so they can track and share on their end.

Veganuary by the numbers (2023):

  • 78% of their participants said they intended to either stay vegan or reduce animal products in their diet by 50%. 
  • Veganuary's campaign resulted in over 6,800 media stories
  • Over 155 million people have been reached through Veganuary's social media channels
  • 2.3 million people visited the Veganuary website, 
  • #Veganuary was viewed on TikTok more than 894 million times by the end of January 2023
  • Over 695K English-language email subscribers