Catch up on news from around the plant-based foods industry and get the latest updates on PBFA initiatives, opportunities, and membership benefits.
The foodservice industry is changing fast—and leadership is changing with it. In this FWA Industry-Wide Webinar, moderator Hannah Lopez, Head of Marketplace for PBFA, leads an honest, energizing conversation with Sho Shafiei, Kelly Primus, and Julie Swift about what it means to hit reset on... Continue Reading
Watch the recording from PBFA's webinar with Michele Scott, PhD from Innova Market Insights for a presentation covering the plant-based market in detail from the consumer perspective, in terms of both attitudes, behavior and potential future shifts. Michele also zooms in on plant-based dairy... Continue Reading
The term ultra-processed foods (UPFs) is increasingly shaping public debate and policy discussions. From state-level bills to federal regulatory proposals, UPFs are drawing attention from decision-makers, media, and consumers alike, sometimes with plant-based foods being swept into the... Continue Reading
This educational series aims to help plant-based companies develop effective marketing strategies for multiple channels, covering brand positioning, foodservice promotion techniques, and retail merchandising tactics to maximize visibility and drive consumer adoption. DID YOU KNOW?As a PBFA member... Continue Reading
In this 50-minute presentation PBFA's Head of Marketplace and an expert from PBFA Partner Parabolic provide an overview of shopper marketing, explore recommended tactics like product listing ads, digital coupons, and leveraging retail media networks, discuss messaging considerations for different... Continue Reading
Following our latest Plant-Based Foods State of the Marketplace Report, PBFA leadership presented key takeaways from the 2024 data and Member company Century Pacific shared how they have leveraged the data to expand their brand into thousands of retail locations. Click here to view the... Continue Reading
This educational series helps food manufacturers navigate the complex requirements for selling to government programs, including WIC approval processes, K-12 school meal regulations, and federal facility procurement guidelines—opening doors to significant institutional market... Continue Reading
Learn how plant-based brands can meet state packaging regulations, chemical disclosure requirements, and implement sustainable packaging solutions. Continue Reading
In response to the impending March 31st deadline for Oregon’s Extended Producer Responsibility (EPR) regulations, PBFA and rePurpose Global, a leading organization helping manufacturers simplify compliance, optimize packaging, and minimize fees, came together for a webinar to help brands... Continue Reading
On Wednesday, April 24, PBFA's Director of Marketplace, Retail, Nikki Smith, presented at the LEAD Marketing Conference to discuss using certifications to enhance credibility and stand out in the marketplace. Continue Reading
Hosted by Progressive Grocer and featuring PBFA VP of Marketplace Development Julie Emmett, MyForest Foods CMO Sarah-Marie Cole, Natural Grocers VP of Advocacy & Governmental Affairs Alan Lewis, and Earth Fare Category Manager Jaden McTaggart, this webinar gives an inside look at how... Continue Reading
Plant based but make it FAST. Ever wonder what the fast food companies are doing to keep up with the growing consumer demand? Representatives from the Plant Based Foods Association, ProVeg International, and Greener by Default present an insightful webinar focusing on the state of plant based in... Continue Reading
