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The foodservice industry is changing fast—and leadership is changing with it. In this FWA Industry-Wide Webinar, moderator Hannah Lopez, Head of Marketplace for PBFA, leads an honest, energizing conversation with Sho Shafiei, Kelly Primus, and Julie Swift about what it means to hit reset on how we l Continue Reading
Watch the recording from PBFA's webinar with Michele Scott, PhD from Innova Market Insights for a presentation covering the plant-based market in detail from the consumer perspective, in terms of both attitudes, behavior and potential future shifts. Michele also zooms in on plant-based dairy... Continue Reading
Marroquin Organic supplies certified organic proteins, soluble fiber, carob powder & natural gums that solve stability, mouthfeel and clean-label challenges, enabling brands to build functional beverages with confidence. Continue Reading
The 2025 EAT-Lancet Commission report is clear: predominantly plant-based dietary patterns are key to a healthier, more sustainable future. Continue Reading
The term ultra-processed foods (UPFs) is increasingly shaping public debate and policy discussions. From state-level bills to federal regulatory proposals, UPFs are drawing attention from decision-makers, media, and consumers alike, sometimes with plant-based foods being swept into the... Continue Reading
The Green Boy team is extremely proud to share our new report, which highlights the progress we've made toward building a more sustainable, plant-based food system in our corner of the plant-based world. Continue Reading
Griffith Foods’ MarketLink simplifies cross-country product development—accelerating growth, reducing costs, and enabling global scale. Continue Reading
Brand participants in the dairy alternative space needed! NECTAR, along with Palate Insights, is conducting the largest-ever sensory study of dairy analogs (100 products, 10 categories, all benchmarked to dairy). Continue Reading
This educational series aims to help plant-based companies develop effective marketing strategies for multiple channels, covering brand positioning, foodservice promotion techniques, and retail merchandising tactics to maximize visibility and drive consumer adoption. DID YOU KNOW?As a PBFA member... Continue Reading
In this 50-minute presentation PBFA's Head of Marketplace and an expert from PBFA Partner Parabolic provide an overview of shopper marketing, explore recommended tactics like product listing ads, digital coupons, and leveraging retail media networks, discuss messaging considerations for different... Continue Reading
As demand grows for sustainable and delicious plant-based options across campuses and institutions, Califia Farms is stepping up in a big way. Following their acquisition of Uproot—a company known for its innovative plant milk dispensers—Califia is expanding its reach and impact in the away-from-hom Continue Reading
Brand participants in the dairy alternative space needed! NECTAR, along with Palate Insights, is conducting the largest-ever sensory study of dairy analogs (100 products, 10 categories, all benchmarked to dairy). Continue Reading
