News

Catch up on news from around the plant-based foods industry and get the latest updates on PBFA initiatives, opportunities, and membership benefits.

Community Board Data/Insights Member Spotlight PBFA News

Press Release: Green Boy Publishes New 2024 Impact & Sustainability Report
Press Release: Green Boy Publishes New 2024 Impact & Sustainability Report

The Green Boy team is extremely proud to share our new report, which highlights the progress we've made toward building a more sustainable, plant-based food system in our corner of the plant-based world. Continue Reading

Date posted08/26/2025


Program Launch: Griffith Foods MarketLink Helps Navigate a Complex Global Supply Chain
Program Launch: Griffith Foods MarketLink Helps Navigate a Complex Global Supply Chain

Griffith Foods’ MarketLink simplifies cross-country product development—accelerating growth, reducing costs, and enabling global scale. Continue Reading

Date posted08/20/2025


Press Release: Milkadamia Taking Over Times Square for World Plant Milk Day
Press Release: Milkadamia Taking Over Times Square for World Plant Milk Day

Brand participants in the dairy alternative space needed! NECTAR, along with Palate Insights, is conducting the largest-ever sensory study of dairy analogs (100 products, 10 categories, all benchmarked to dairy). Continue Reading

Date posted08/14/2025


Branding & Marketing for Plant-Based Brands
Branding & Marketing for Plant-Based Brands

This educational series aims to help plant-based companies develop effective marketing strategies for multiple channels, covering brand positioning, foodservice promotion techniques, and retail merchandising tactics to maximize visibility and drive consumer adoption. DID YOU KNOW?As a PBFA member... Continue Reading

Date posted07/10/2025


Shopper Marketing: Winning at Retail in the Age of Connected Commerce
Shopper Marketing: Winning at Retail in the Age of Connected Commerce

In this 50-minute presentation PBFA's Head of Marketplace and an expert from PBFA Partner Parabolic provide an overview of shopper marketing, explore recommended tactics like product listing ads, digital coupons, and leveraging retail media networks, discuss messaging considerations for different... Continue Reading

Date posted07/10/2025


Colleges Are Getting a Plant-Based Upgrade with Califia Farms’ New and Innovative Dispenser Program
Colleges Are Getting a Plant-Based Upgrade with Califia Farms’ New and Innovative Dispenser Program

As demand grows for sustainable and delicious plant-based options across campuses and institutions, Califia Farms is stepping up in a big way. Following their acquisition of Uproot—a company known for its innovative plant milk dispensers—Califia is expanding its reach and impact in the away-from-hom Continue Reading

Date posted07/10/2025


Program Launch: NECTAR Taste of Industry 2026, Sensory Analysis of Dairy Analogs
Program Launch: NECTAR Taste of Industry 2026, Sensory Analysis of Dairy Analogs

Brand participants in the dairy alternative space needed! NECTAR, along with Palate Insights, is conducting the largest-ever sensory study of dairy analogs (100 products, 10 categories, all benchmarked to dairy). Continue Reading

Date posted07/8/2025


Product Launch: Rebellyous Expands Plant-Based Product Line
Product Launch: Rebellyous Expands Plant-Based Product Line

Rebellyous Launches Kickin’ Popcorn and Turns Up the Heat with New Spicy Plant-Based Nuggets & Tenders Continue Reading

Date posted06/26/2025


Celebrating Juneteenth
Celebrating Juneteenth

On June 19, 1865, over 250,000 unjustly enslaved people in Texas were finally freed – two and a half years after Lincoln issued the Emancipation Proclamation. Today, we mark this pivotal moment in history on Juneteenth, the oldest national holiday commemorating the end of slavery in the... Continue Reading

Date posted06/18/2025


2024 State of the Marketplace Data Roundtable
2024 State of the Marketplace Data Roundtable

Following our latest Plant-Based Foods State of the Marketplace Report, PBFA leadership presented key takeaways from the 2024 data and Member company Century Pacific shared how they have leveraged the data to expand their brand into thousands of retail locations. Click here to view the... Continue Reading

Date posted06/10/2025


Press Release: Marimix is a Winner of the 2025 SELF Magazine Pantry Awards
Press Release: Marimix is a Winner of the 2025 SELF Magazine Pantry Awards

Selected by SELF editors and nutrition experts, this award recognizes products that deliver standout flavor while meeting strict nutritional standards, including the FDA’s updated definition of “healthy.” Continue Reading

Date posted06/10/2025


US Senate Agriculture Committee Advances Legislation to Expand Student Access to Plant-Based Milks
US Senate Agriculture Committee Advances Legislation to Expand Student Access to Plant-Based Milks

The Plant Based Foods Association celebrates a bipartisan vote by the U.S. Senate Agriculture Committee to advance legislation expanding access to plant-based milks in the National School Lunch Program. Continue Reading

Postedby Marjorie Mulhall
Date posted06/4/2025