Marketplace

Plant-based foods generated $7.9 billion in U.S. retail sales in 2025, more than double the $3.3 billion the category recorded in 2018. That growth has come from a widening range of product types and it is backed by a consumer base that keeps coming back. Continue Reading

The foodservice industry is changing fast—and leadership is changing with it. In this FWA Industry-Wide Webinar, moderator Hannah Lopez, Head of Marketplace for PBFA, leads an honest, energizing conversation with Sho Shafiei, Kelly Primus, and Julie Swift about what it means to hit reset on how we l Continue Reading

Watch the recording from PBFA's webinar with Michele Scott, PhD from Innova Market Insights for a presentation covering the plant-based market in detail from the consumer perspective, in terms of both attitudes, behavior and potential future shifts. Michele also zooms in on plant-based dairy... Continue Reading

This educational series aims to help plant-based companies develop effective marketing strategies for multiple channels, covering brand positioning, foodservice promotion techniques, and retail merchandising tactics to maximize visibility and drive consumer adoption. DID YOU KNOW?As a PBFA member... Continue Reading

In this 50-minute presentation PBFA's Head of Marketplace and an expert from PBFA Partner Parabolic provide an overview of shopper marketing, explore recommended tactics like product listing ads, digital coupons, and leveraging retail media networks, discuss messaging considerations for different... Continue Reading

Following our latest Plant-Based Foods State of the Marketplace Report, PBFA leadership presented key takeaways from the 2024 data and Member company Century Pacific shared how they have leveraged the data to expand their brand into thousands of retail locations. Click here to view the... Continue Reading

Learn how plant-based brands can meet state packaging regulations, chemical disclosure requirements, and implement sustainable packaging solutions. Continue Reading

The Plant Based Foods Association's new 2024 State of the Marketplace Report provides data-driven insights into the evolving plant-based food landscape – illustrating how much the industry has changed in the past few years alone. Continue Reading

In celebration of Earth Week, the Plant Based Foods Association (PBFA) is proud to announce a first-of-its-kind partnership with Sodexo Campus to host a nationwide Student Appreciation Event Series spotlighting plant-based food brands across eight university campuses. Continue Reading

This past week, the sun wasn’t the only thing shining in Miami –– innovation and flavor took center stage at the highly anticipated F&B@Sea show, where the cruise industry came together to explore the future of food and beverage on the high seas. Continue Reading

The plant-based foods industry continued to demonstrate its strength and innovation at this year's Natural Products Expo West in Anaheim, CA. With a record-breaking near 70,000 attendees, the show floor buzzed with excitement as exhibitors showcased solutions addressing contemporary consumer demands Continue Reading

The Plant Based Foods Association (PBFA) is proud to be a part of this year’s F&B@Sea, recognizing the industry’s growing commitment to plant-based innovation. Continue Reading