Data/Insights

Community Board Member Spotlight PBFA News

Consumer Demand Reshapes Plant-Based Food Landscape: What New Data Really Says About the Industry
Consumer Demand Reshapes Plant-Based Food Landscape: What New Data Really Says About the Industry

The Plant Based Foods Association's new 2024 State of the Marketplace Report provides data-driven insights into the evolving plant-based food landscape – illustrating how much the industry has changed in the past few years alone. Continue Reading

Date posted05/22/2025


PBFI Report Shows Continued Trend of Shoppers Shifting from Animal to Plant-Based Foods
PBFI Report Shows Continued Trend of Shoppers Shifting from Animal to Plant-Based Foods

Insights from the latest Plant-Based Migration Analysis from Kroger, the Plant Based Foods Institute, and 84.51° data insights demonstrate for the fourth year in a row that shoppers who engage with plant-based foods gradually reduce their spend in related animal-based food categories over time. Continue Reading

Postedby Kate Good
Date posted10/22/2024


Groundbreaking PBFA Report Reveals Consumers Opt for Plant-Based when Given the Choice
Groundbreaking PBFA Report Reveals Consumers Opt for Plant-Based when Given the Choice

In our new report, 2023 Plant-Based Foods State of the Marketplace leverages insights from data partners SPINS, Technomic, 84.51°, Circana, Innova Market Insights, Palate Insights, and Mintel, and features crucial perspective from retailers and foodservice operators. Continue Reading

Date posted05/15/2024


Climate Change Worries Shoppers - How Marketplace Leaders Can Respond With Plant-Based
Climate Change Worries Shoppers - How Marketplace Leaders Can Respond With Plant-Based

Awareness around the environmental impact of food choices is growing. New research from Kroger data partner 84.51° illustrates how this is translating into grocery purchasing decisions. Continue Reading

Date posted05/9/2024


Recap: Understanding Consumer Shopping Behavior in & Beliefs Across Plant & Animal-Based Categories
Recap: Understanding Consumer Shopping Behavior in & Beliefs Across Plant & Animal-Based Categories

As plant-based foods continue to gain prominence in the marketplace, new research shows a promising trend for the industry: consumers that purchase plant-based foods are gradually displacing their spend in animal-based categories. Continue Reading

Date posted10/27/2023