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Certified Plant Based logo features a green circle with three stylized leaves inside. The text 'Certified Plant Based' surrounds the leaves on a black background.

Say hello to Certified Plant Based

In 2025, 60% of U.S. households purchased plant-based foods. And with new, delicious, innovative products hitting store shelves all the time, finding plant-based foods should be a snap for every shopper. The Certified Plant Based seal makes it simple: An easy-to-spot visual indicator that instills consumer trust that what they’re putting in their carts or ordering online is truly made from plants.

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Why Certified Plant Based?

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Differentiate & Define

Differentiate your products and define plant-based for consumers and retailers.

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Drive Sales

Heightened visibility through the product directory, marketing campaigns, and partnerships with RangeMe and SPINS.

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Build TRust

A trusted third-party certification backs up transparency claims shoppers crave when making purchase decisions.

It's Simple: Food Made from Plants


The plant-based market continues to grow—and Certified Plant Based is growing with it: As of 2024, eligibility has been expanded to include all plant-based food with no animal-derived ingredients, pet food, and vitamins and supplements. That means that your innovative product, no matter the category it belongs to or what supermarket shelf it calls home, can get certified*—and benefit from a boost in consumer confidence that what they’re buying is exactly what they’re looking for.

Certify your plant-based:
Photo of plant-based chicken wings on a table surrounded by complementary foods.

Meat

Plant-based milk in a glass.

Dairy

Plant-based eggs cooking in a frying pan.

Eggs

A plant-based prepared meal in a tray.

Frozen meals & meal Delivery Kits

A stack of plant-based muffins.

Baked Goods

Bottled plant-based coffee beverages laying in a pile of coffee beans.

Ready-To-Drink Beverages

Several bowls of plant-based snacks including chips and mac n cheese.

Snacks

Capsules scattered on a pink surface with some inside a white cap, next to an open bottle. Green leaves frame the scene, conveying a natural feel.

Vitamins & supplements

A dog sitting at a table eating from a bowl of plant-based dog food.

Pet Foods

Image of two people enjoying a casual meal at a table. One person is eating, while the other raises an arm, surrounded by plates of food and a bowl of grapes.

...And More!

*Plant-based foods include foods from whole grains, nuts, seeds, and/or legumes (peas, beans, and other pulses), vegetables, fruits, fungi, and algae. Products with any amount of animal-derived ingredients are not eligible for Certified Plant Based. Products classified as “single-ingredient raw foods,” such as fruits and vegetables, are also not eligible at this time.

Getting Certified

To provide a higher level of objectivity and integrity, Certified Plant Based products are all independently verified by NSF International and must pass a review process before the label can be used. Review the certification protocol here.

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NSF will facilitate the certification process. Provide all necessary documentation to NSF for review. You will also need to register with PBFA during this process. A link to register will be provided to you by the NSF team.
NSF will review your certified products annually to ensure ongoing compliance and to renew your certifications. Renewal fees apply. If at any time you'd like to add products, please contact your NSF account manager directly.