Member-Only Foodservice Playbook [July 2024]

The foodservice landscape is complex. Start here to find clarity.

This updated, member-only playbook from PBFA and Matato begins with an insider’s view, allowing you to clearly see the lay of the land. From there, sharpen your pencil (to as fine a point as you wish) and choose the right channels. Map your strategic path. Once you’re settled on a solid framework, think about mobilizing your marketing team to pursue best-practice tactics.

Your unique brand strengths and business goals will guide every step.

We’ve left plenty of room to add notes and personalized intentions. Take it all in, then take the ideas that resonate back to your brand team. And whenever you hit a sticking point or discover something you’d like to discuss, just say Matato. We’re here to help.