Retailers and Shoppers Eat Up Certifications - Plant Based Defined for a Growing Market

76% of grocery shoppers say transparency is important regarding ingredients and how food is made.

Consumers are more discerning than ever. Ongoing and increasing consumer interest in plant-based foods put this segment under the microscope when it comes to labeling. Providing transparent, honest product information impacts shopping decisions trip after trip. Enter Certified Plant Based.

PBFA created the Certified Plant Based seal in 2018 to allow members and other CPG brands to have their plant-based products third-party certified, which provides a higher level of objectivity and integrity. This whitepaper explores the data behind certification and the benefits of becoming Certified Plant Based.