Understanding Consumer Shopping Behavior/Beliefs Across Plant/Animal-Based Categories [October 2023]
Data & Research
As plant-based foods grow and expand, shoppers continue to show interest in various plant-based categories, some even displacing certain animal-based foods with plant-based foods. The Plant Based Foods Association (PBFA) presented the results of the third year of The Migration Analysis and Clickstream Study, using Kroger’s shopper data through 84.51’s research tools and expertise. Download this report to leverage recent plant-based insights from both retail and e-commerce to view the plant-based industry through a comprehensive lens and identify key ways to shape your strategies!