Committee Members

Membership Committee

Danny OMalley

Danny OMalley

The President and Founder, Before the Butcher

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Co-Chair

Maddie Segal

Maddie Segal

Membership, PBFA/I

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Co-Chair

Peter van Dijken

Peter van Dijken

Owner / Founder, Green Boy Group

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Co-Chair

Scott Cowger

VP National Sales Manager, CII

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Member

Nithya Hariharan

Nithya Hariharan

Head of Marketing, Novonesis

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Member

Melissa Pacheco

Melissa Pacheco

Partner, Executive Recruiter, Chameleon Collective

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Member

Teun (Tony) Raymakers

Teun (Tony) Raymakers

Commercial Director, Green Boy Group

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Member

David Weitzman

David Weitzman

Manager, HR Business Partner, Specialties and Commercial Excellence, Ingredion

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Member

Policy Committee

Jaime Athos

Jaime Athos

President & CEO, Tofurky

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Co-Chair

Lizzie King

Lizzie King

Director, Foodservice Sales, Impossible Foods

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Co-Chair

Marjorie Muhhall

Marjorie Muhhall

Senior Director, Policy, PBFA/I

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Co-Chair

Sara Fletcher

Sara Fletcher

Director of Public Affairs, North America, OATLY

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Member

Stephanie Goodwin

Stephanie Goodwin

Director, Nutrition Policy, Danone

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Member

Brian Hansen

Brian Hansen

General Manager, Scoular

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Member

Katrina Picon

Director, PR and Corporate Communications, Califia Farms

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Member

Kobi Regev

Kobi Regev

Co-founder & CEO, Pleese Foods

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Member

Jo Saint-George, Esq

Jo Saint-George, Esq

Chair, HBCU College of Plant-Based Lifestyle Medicine

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Member

Cate Thorin

Head of Government Relations, Novonesis

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Member

Jessica Wasserman

Government Relations Counsel, Bel Brands

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Member

Teri Witteman

Teri Witteman

Chief Legal Officer and Secretary, Beyond Meat

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Member

Sustainability Committee

Tawanda Muzhingi

Tawanda Muzhingi

PBFA/I

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Co-Chair

Sadrah Schadel

Sadrah Schadel

Founder/CEO, No Evil Foods

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Co-Chair

Julia Stamberger

Julia Stamberger

CEO & Co-Founder, Chair of the Board, The Planting Hope Company

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Co-Chair

Cristina Bleicher

Cristina Bleicher

Senior Manager, Demand Strategy, Impossible Foods

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Member

Stacey Cushenbery

Food System Program Manager, North America, OATLY

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Member

Kara Davis

Kara Davis

Impact Director, Unovis Asset Management

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Member

Jessica Hulse Dillon

Director, Soil & Climate Alliance, Green America- Center for Sustainability Solutions

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Member

Lelia Lacou

Sr Plant-Based Manager North America, Bel Brands

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Member

Gayle Massey

Gayle Massey

Head of Partnerships and Media Solutions North America, Vegconomist

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Member

Qing Qing Miao

Director of Sustainability, MyForest Foods

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Member

Arlan Peters

Arlan Peters

Head of Sustainability , Novonesis

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Member

David Piza

David Piza

Director Global Business Development, Alternative Proteins, Griffith Foods

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Member

Ella Rosenbloom

VP Sustainability, Califia Farms

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Member

Elana Schwartz

Elana Schwartz

Sales Manager, Scoular

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Member

Nicky Shaw

Dir of Corp Social Responsibility & Sustainability, Daiya Foods

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Member

Retail Advisory Council

Eric Chou

Eric Chou

National Retail Sales Manager, Hodo Foods

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Co-Chair

Carolyn Geruc

Carolyn Geruc

Director of Sales - Conventional Channel , Greenleaf Foods

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Co-Chair

Nikki Smith

Nikki Smith

PBFA/I

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Co-Chair

Julie Emmett

Julie Emmett

Marketplace Development, PBFA/I

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Executive Sponsor

Erin Ransom

VP of Marketing, Tofurky

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Executive Sponsor

Brendan Cravitz

Brendan Cravitz

Brand & Marketing Director, 2foods USA

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Member

Lori Driscoll

Lori Driscoll

Albertsons Team Leader, Upfield US Inc

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Member

Brian Hansen

Brian Hansen

General Manager, Scoular

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Member

Elizabeth Hemphill-Burns

Elizabeth Hemphill-Burns

Sr. Director of National Sales

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Member

Kimberlie Le

Kimberlie Le

CEO, Prime Roots

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Member

Debra Mackey

Debra Mackey

Director of Sales, Daiya Foods

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Member

Ethan Sonne

Ethan Sonne

Sr. National Brand Manager

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Member

Kristina Vadeikaite

Director of Insights & Category Management, Daiya Foods

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Member

Ellen Wheeler

Ellen Wheeler

Vice President of Sales, alive Publishing Group

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Member