Meet the Expert: Your E-Commerce Questions, Answered (with Thrive Market)

Looking to expand your e-commerce footprint? Our expert has you covered.

Thursday, May 11, 2023
11:00 AM - 12:00 PM (PDT)
Zoom link sent after registration.
Category: Other Events

The e-commerce ecosystem is evolving fastand it represents endless opportunities for plant-based foods to make even larger inroads with consumers. That's why we're so excited to get your pressing e-commerce questions answered on our next Meet the Expert call, with help from Thrive Market. Senior Category Manager Heather Brand and Senior Merchandising Marketing Manager Carole Weber will be stopping by to provide our member community with key insights into how Thrive approaches plant-based procurement, as well as tips and tricks for successful expansion in the unique world of e-commerce.

Burning topics this call will cover include:

  • A high-level overview of Thrive Market
  • The do's and dont's of pitching your product
  • The current state of the plant-based category in the Thrive Market ecosystem
  • The non-negotiables of clean label
  • An overview of Thrive Market's procurement ecosystem

About the Speakers:

Heather is the Senior Category Manager for Frozen Foods and Meat & Seafood at Thrive Market, the health-first membership for conscious living. She launched the full Frozen Foods catalog during Summer of 2021 and is responsible for selecting, onboarding, and managing the entire Frozen Foods assortment for Thrive Market. Heather’s focus is to continue growing the Frozen assortment and find new innovative products for Thrive Market’s 1.2M members.

Carole is a Senior Manager on the Merchandising Marketing team, focusing on the Frozen Foods category at Thrive Market, the health-first membership for conscious living. She has been with Thrive Market for over 5 years where she has worked with hundreds of brands across various categories within Thrive Market's catalog. She is currently responsible for overseeing team strategic initiatives as well as developing and managing best-in-class marketing plans for the entire Frozen Foods assortment on Thrive Market.

About our Meet the Expert series:

PBFA's Meet the Expert series brings together top industry voices to connect with our community and offer their candid advice, strategic know-how, and savvy perspective on what it takes for plant-based foods to thrive in the marketplace.

During Meet the Expert events, our community has the opportunity to engage face-to-virtual-face with distinguished leaders in food service and retail to help you hone your strategy and achieve your goals.

During the first half of these hourlong sessions, you'll hear from our experts in an intimate, fireside chat-style presentation of the latest and greatest insights in their respective field. The second half of these virtual gatherings will provide you the opportunity to connect with these industry leaders (and each other) and ask burning questions. Don't miss out on these meaningful moments to learn—be sure to log on prepared with all your questions!

For More Information:

Hannah Lopez

Hannah Lopez

Marketplace Development, PBFA/I