Consumer Survey: Retail Grocer Pulse Activation

About this Opportunity

Deadline to Sign Up: 1/22/2025

The Retail Grocer Pulse Activation with Palate Insights will allow up to 10 brands to gain direct insights into at-shelf consumer perceptions and real-world performance before scaling or launching in retail.

The activation will officially open for sign-ups on January 8, 2025*. If you’d like to be among the first to know when sign-ups open, register your interest to be notified. PBFA members can participate at a 50% discount.

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Key Benefits Include

• Real-World Insights: Understand what drives product trial and identify barriers to purchase by engaging actual consumers in natural retail settings.
• A/B Testing Capabilities: Test packaging, pricing, and placement options side-by-side to pinpoint optimal retail strategies.
• Target Market Profiling: Define your product’s primary audience through insights into shopper demographics, attitudes, and purchase behaviors.
• Proven Market Readiness: Benchmark your product against key competitors to ensure your product meets market expectations before full-scale launch.

Cost

PBFA members receive a 50% discount on the packages below:

• $15,600 $7,800 per product for both an at-home AND in-store consumer survey
• $10,000 $5,000 per product for either an at-home OR an in-store consumer survey

Palate Insights specializes in agile, authentic consumer feedback, bringing your product directly to grocery shelves in real shopping environments. More information on the at-home and in-store survey options can be found in the opportunity one-pager.

*Important Note: The Retail Grocer Pulse Activation requires a minimum number of participating brands to be launched. If you indicate interest, you will be notified the week of December 16, 2024 if the program will NOT be moving forward.