Instacart Campaign Walkthrough

This meeting is for brands participating in the PBFI Instacart campaign.


Tuesday, July 14, 2026
12:00 PM - 1:00 PM (EDT)
Join Us Virtually
Category: Marketplace Opportunities

About the Event

The launch of our collaborative Instacart marketing campaign is just around the corner! To ensure you feel fully prepared and excited for the kickoff on July 20th, the Plant Based Foods Institute (PBFI) team is hosting an exclusive, live walk through for our participating brands.

Who Should Attend: All plant-based brands participating in (or finalizing registration for) the PBFI Instacart Campaign.

During this Zoom session, we will show you the campaign visuals and walk through exactly how the category-wide ads. Attendees will leave with a clear picture of how your brand will be featured in this campaign.

What We’ll Cover:

  • Visual Showcase: A first look at the designed ad creatives and placements on Instacart.
  • Campaign Mechanics: A brief overview of how this controlled study will track data across the 4-week run.
  • Live Q&A: Plenty of dedicated time to answer your questions about logistics, data, or anything else!

Can't make it live? No worries! This session will be recorded and shared with all registered brands so you can catch up on your own time.

A Quick Reminder

For any brands who aren't yet signed up, you can access the signup form here. Please note, the deadline to sign up is July 10th, 2026. We are excited to partner with you all on this first time effort. See you on Zoom!

For More Information:

Maddie Segal

Maddie Segal

Director, Industry Engagement, PBFA