Marketing Activation: DOT Foods Campaign (Spring 2026)
Partner with PBFA & DOT Foods to Grow Your Foodservice Reach
About the Campaign
Campaign Dates: January - March, 2026
Deadline to Sign Up: 1/15/2026
Discounted Cost Per Brand: $2,500
We’re excited to share a new opportunity for PBFA member brands to gain national visibility through our 2026 DOT Marketing Activation. Designed to connect your products directly with the distributors and operators shaping menus and assortments across the country.
Together with DOT Foods, PBFA has curated a multi-channel campaign that makes it easier than ever to get your products in front of the right decision-makers, from category buyers to emerging restaurant chains.
The Core Campaign Includes:
- Email Exclusive + Digest Email Feature
- Homepage Billboard Ad
- Sponsored Search Ad
- Emerging Chains Newsletter Feature
- 8 Weeks of Run Time + One Year-Long Feature
- Monthly Engagement Reports
Limited to four featured suppliers. 4 Brand Minimum requirement for activation.
Add-On Opportunities
Take your reach even further with targeted add-ons designed to deepen your impact:
- Re-engagement Email ($1,000 per brand): Follow up directly with distributors who engage with your content — personalized by brand.
- National Account Email Bundle ($1,500 per brand): Two sends to operators with 50+ locations, designed to spark LTOs and large-scale menu adoption.
- Innovations Email Exclusive ($1,000 per brand): Feature your brand in a high-performing email to DOT Innovations attendees—distributors, operators, and DSRs.
- Social Media Bundle ($625 per brand): DOT will highlight your brand on their Facebook, Instagram, and LinkedIn pages.
Who You’ll Reach
This is a turn-key way to strengthen your brand’s presence within the foodservice supply chain and drive engagement with those who can help scale your distribution and menu placement. This campaign targets DOT’s national audience of distributors, operators, and procurement teams, the people actively sourcing, menuing, and stocking innovative food and beverage items.
By joining, you’ll position your brand as a leading solution in a space that’s hungry for fresh, plant-forward innovation.
Registering is an indication of interest only. Deadline to indicate interest is 1/15/2026.
For More Information:
