Marketing Activation: Official Veganuary 2026 Sponsorship Discount

About the Campaign

Campaign Dates: January 2026

Discounted Cost Per Brand: $3,000 - $4,000 (see details on available bundles below)

Veganuary has become a global movement that inspires millions to explore plant-based living each January. With over 1,300+ media stories and a combined social following of nearly 500,000, it’s the perfect platform for mission-driven brands to reach a highly engaged audience of plant-curious consumers.

As an official sponsor, PBFA members can:

1. Connect directly with consumers seeking plant-based options.
2. Demonstrate brand values and leadership in sustainability.
3. Stand out across digital channels during the most influential month for plant-based discovery.
4. Gain priority access to exclusive Veganuary partnership opportunities.

Explore Full Details

Exclusive Promotion Bundles for PBFA Members

Choose the level that fits your goals and budget and enjoy special savings on multi-channel exposure.

• Social Media Bundle - $4,000
  • Includes:
    • 1 Instagram/Facebook grid post or reel
    • 2 Instagram/Facebook stories
  • Valued at $5,700—PBFA members save $1,700 with this exclusive offer!

• Email Bundle - $3,500
  • Includes:
    • 1 feature in a Veganuary newsletter
    • 1 Pledge Series recipe feature
  • Valued at $5,000—PBFA members save $1,500 with this exclusive offer!

• Multi-Channel Bundle – $3,000
  • Includes:
    • 1 email feature
    • 2 Instagram/Facebook stories
  • Valued at $4,200—PBFA members save $1,200 with this exclusive offer!

Contact Wendy Matthews, CEO of Veganuary at wendy@veganuary.com or (213) 814-8645 to claim your sponsorship discount.