Marketing Activation: Social Nature Veganuary 2026 Campaign

Social Nature connects your brand with 1M+ high-intent consumers, and Veganuary is when plant-based interest is at its highest. Last year, millions of people joined in by trying plant-based meals throughout the month. It’s the perfect window for brands to put their products in front of motivated shoppers who are actively looking for new options—and for Veganuary 2026, PBFA members can access an exclusive $1,500 discount on campaign packages.

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Social Nature helps better-for-you brands drive trial, build velocity at retail, and collect the reviews and insights that prove staying power to buyers.