Shopper Marketing: Meijer (4/14 - 4/27)
Grow Brand Awareness With Meijer Customers and Watch Your Sales Soar!
About the Campaign
Campaign Dates: 4/14/2024 - 4/27/2024
Deadline to Sign Up: 2/19/2024
This spring, PBFA is partnering with major Midwestern retailer Meijer for a multi-vendor plant-based campaign to boost brand awareness and sales of your product. This campaign will reach shoppers on Meijer.com and 200+ stores from April 14 - 27. Review program sell sheet.
The program includes:
🌱 Enhanced online content reaching 1M+ Meijer.com visitors
🌱 Targeted offsite display (impressions estimated around 1.25 million; CTR benchmarks estimated around .12 - .16%)
🌱 Store signage and ad placements (200K+ views)
🌱 Social media and PR assets
Campaign Cost
This exclusive program delivers value and visibility. The program for a solo brand would be $35,000, but it is just $10,000 for PBFA members (we are inviting some non-members the opportunity of inclusion for the price of $12,500).
Your registration is an indication of interest in the campaign. Once completed, Nikki Smith, PBFA's Director of Retail, will contact you with further details.
Deadline to indicate interest is 2/19/24.