Member Roundtable

Obtaining New Placements and Retaining Shelf Space

Wednesday, February 21, 2024
2:00 PM - 3:00 PM (EST)
Zoom link sent after registration
Category: Member Networking

The PBFA Roundtable Series

Enter the community’s virtual roundtable event—an innovation powerhouse where plant-based businesses converge to ignite connections, amplify engagement, and supercharge their learning! This series is a destination for like-minded members in the trenches of our sector to converge, share experiences, and forge connections.

What’s in store: Engrossing discussions, exchange of innovative strategies, best practices, and actionable insights that’ll empower members to navigate the complexities of today's market with confidence.

Series Kickoff Topic

Obtaining New Placements and Retaining Shelf Space moderated by Sadrah Schadel, CEO, No Evil Foods & PBFA Board of Directors.

Sadrah Schadel is a seasoned leader in the plant-based food industry, serving as the co-founder and CEO of No Evil Foods. Under her guidance, the company scaled from local markets to a nationally recognized brand, driven by her commitment to animal welfare and culinary innovation using simple ingredients.

Led by Sadrah, No Evil Foods has achieved notable milestones as the world's first Certified Plastic Negative plant-based meat brand and a Certified Fair Chance Business.

In addition to her role at No Evil Foods, Sadrah contributes to the industry's growth and development as a Board Member of the Plant Based Food Association, where she also serves as co-chair of the Sustainability Committee. She also uses her experience in the plant-based foods industry to strategize and coach entrepreneurs and businesses at all stages of growth as an Advisor with Consciously Planted.

Before her impactful work with No Evil Foods, Sadrah focused on Employment Training & Development for non-profit organizations, addressing the needs of chronically homeless, formerly incarcerated, and dual diagnosis populations in the northeast and the San Francisco Bay Area.

Reserve your spot today!


1) Welcome and Introduction

2) Icebreaker Activity

3) Topic Introduction: Obtaining New Placements and Retaining Shelf Space

4) Deep Dive Into Key Areas 

  • Marketing, Messaging, Innovation

  • Sales, Promotion, Retailer/Distributor Relationship

  • Consumers, Customer Segmentation

5) Breakout Group Discussions 

6) Group Report Back

7) Connect: Your ASK

8) Closing Remarks 

WANT TO HEADLINE THIS EVENT? We’re looking to partner with dynamic, forward-thinking sponsors. Reach out to Sara at for the scoop.

For More Information:

Sara McGoun

Sara McGoun

Senior Manager, Member Relations, PBFA/I