Shopper Marketing: Natural Co-Op/Independent Retailers Coupon Book (Q4 2025)
About the Campaign
Campaign Dates: October - December, 2025
Deadline to Sign Up: 8/1/2025
Campaign Cost Per Brand: $4,000
Exclusive opportunity for PBFA member brands to be featured in a special plant-based section of 250,000 coupon booklets distributed in-store at participating retailers* (see below) during Q4 (October - December).
*Note that brands do not need to be in all these retailers to participate. Brands will appear in books only where their products are sold and we’ll handle the logistics directly with the retailers.
With commitment of 4+ brands, PBFA and Autonomous will add 500K+ in geo-targeted mobile media impressions driving to Natural Grocers to find coupon book with collective savings on participating plant based foods, a $5K+ value. With 8+ participating brands, media will increase to $1.1MM impressions, a $11K+ value!
Participating Retailers
Registering is an indication of interest only. Deadline to indicate interest is 8/1/2025.
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