Webinar: Plant-Based Insights with Innova
Presented by Innova Market Insights
Join PBFA and Michele Scott, PhD from Innova Market Insights for a presentation covering the plant-based market in detail from the consumer perspective, in terms of both attitudes, behavior and potential future shifts. We’ll zoom in on plant-based dairy substitutes and meat substitutes and learn what consumers like, don’t like, and would like to see in the future.
Specific learning objectives include:
- How younger generations are engaging with plant based
- How important it is that plant-based mimics animal-based products
- What products consumers are willing to pay more for
About the presenter:
Michele Scott holds a PhD in sociology, with a focus on food and the environment. She has over a decade of experience in market research, where she has covered industries including food and beverage, foodservice and cannabis. She brings an expertise on human behavior to help brands plan for the future, execute on their own goals and initiatives, and ultimately thrive and grow in a rapidly changing world.
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