Redefine Meat

At Redefine Meat™, we love meat. Really, really love meat. We believe that the world deserves new-meat*, delicious plant-based meat that is good for the environment and kind to animals. Having studied the unique properties of animal meat and perfected cutting-edge technologies, we've developed a wide range of high-quality products that provide the full sensory experience of meat, including flavour profiles, texture, and aroma, without compromise. Proudly produced in the Netherlands, our category-defining new-meat portfolio spans ground meat, pulled meat, and premium cuts. These products are served by leading chefs at thousands of restaurants, hotels, universities, and other foodservice venues across the UK, Germany, the Netherlands, Italy, Israel, and the US. For consumers keen to cook new-meat at home, products are available to buy at select retailers in Europe with further rollouts in 2025. For more information, please visit www.redefinemeat.com.
*Does not contain animal-based ingredient