2022 Plant-Based State of the Marketplace Summary Report [April 2023] - Paid

Our 2022 Plant-Based State of the Marketplace summary report is a comprehensive overview of plant-based performance across the food industry—from retail and e-commerce sales to emerging foodservice trends to consumer insights. This summary report is the first in a series of releases designed to illuminate key data and offer critical analysis to inform industry stakeholders and drive the continued advancement of the plant-based foods industry. Stay tuned for deeper dives into retail and e-commerce, foodservice, and more, including in-depth looks into category trends, performance, and how stakeholders can make plant-based foods more accessible to the many consumers seeking them out.

What's Inside: Preview the report here. Some top-level insights from the report include:

• Plant-based food dollar sales grew 6.6% in 2022 to $8 billion, with unit sales mirroring the 3% decline also seen in total food and beverage, and animal-based foods—all of which demonstrate the strong resilience of plant-based foods during intense inflationary conditions. 
• 60% of total U.S. households are purchasing plant-based foods and a whopping 80% of households are repeating those purchases, demonstrating loyalty to and satisfaction with plant-based foods. 

• While all animal-based categories declined in units, plant-based categories saw marked unit growth in the following five categories: plant-based creamers, eggs, protein powders, ready-to-drink beverages, and dips and spreads. The variety of standout categories speaks to the expansion of consumer interest in plant-based options for every eating occasion, from post-workout smoothies to morning coffee to indulgent meals.

• Engaged consumers drove consistent demand for plant-based options in food service settings, and now 48% of restaurants across the U.S. feature plant-based foods on their menus—a percentage that has grown steadily, without decline, over the past decade.

Members and Partners at the Insight, Champion, Visionary, and Premium Tiers can access the FREE download of this resource here.