Press Release: Marimix Snackmix Wins 3rd Consecutive Good Housekeeping Award

The following update was shared directly by Marimix Company, Inc., a PBFA member company. As part of our commitment to promoting the plant-based industry, we provide this platform for our members to share their latest news, milestones, product launches, and more.

FOR IMMEDIATE RELEASE | Media Contact: Kirra Johnson Press@marimix.com

MARIMIX EARNS RARE THREE-PEAT: HATCH CHILE LIME SELECTED AS A GOOD HOUSEKEEPING 2026 SNACK AWARDS WINNER

Woman & Minority-Owned Emerging Brand Achieves Third Consecutive Annual Recognition Each for a Different Flavor

ORANGE, CALIF. (JUNE 16, 2026) Marimix, the woman and minority-owned snack brand reimagining nostalgic flavors with clean, functional ingredients, today announced that its Hatch Chile Lime Crunch-Baked Snackmix has been named a winner in Good Housekeeping’s 2026 Snack Awards. This milestone marks the third consecutive year Marimix has earned this prestigious recognition, a rare achievement that reflects the brand’s consistent commitment to flavor, function, and clean ingredients across three distinctly different taste profiles. The recognition follows Marimix’s 2025 win for Chocolatey Sea Salt and its 2024 win for Cinnamon Churro: three consecutive wins, three different flavors.

The full list of awards can be found on: goodhousekeeping.com/snacks2026.

“Three years. Three flavors. Three wins. Hatch Chile Lime was born from a love of bold, purposeful food, the kind that makes you reach back into the bag and feel good about it. This award means everything to our team and to everyone who has believed in what we’re building.” — Mari Fassett, Founder & CEO, Marimix

HATCH CHILE LIME: A FLAVOR WITH PERFECT TIMING

Hatch Chile Lime captures the cult-favorite heat of New Mexico’s celebrated Hatch green chile in a perfectly balanced, crunch-baked snack. Seasoned with mild Hatch chile, savory onion, and tangy lime, the mix brings together rice pillows, puffed whole corn, crispy quinoa, and cassava-based pretzels for a texture and flavor experience unlike anything else on the snack shelf.

The timing of the award is especially compelling: August and September mark the peak Hatch Chile harvest season in New Mexico, when chile roastings and specialty promotions drive passionate, high-intent shopper traffic across produce and specialty aisles. Many of the grocers where Marimix is currently sold including Central Market, Hy-Vee, Stater Bros., Bristol Farms, Gelson’s, Woodlands Market, Mollie Stone’s, Haggen Markets, and Andronico’s are known for their signature Hatch Chile events and seasonal features. This recognition positions Hatch Chile Lime as the definitive snack companion for roasting season end-caps, seasonal displays, and chile-centric programs.

Beyond grocery occasions, Hatch Chile Lime has become a happy hour and game day go-to, pairing effortlessly with margaritas, craft beer, sparkling water, white wine, and non-alcoholic cocktails making it a natural fit for entertaining occasions that reach well beyond the snack aisle.

CERTIFICATIONS, NUTRITION & BETTER-FOR-YOU CREDENTIALS

All Marimix Crunch-Baked Snackmix flavors meet the same uncompromising nutritional standard:

• Good Source of Fiber: 3 grams of prebiotic fiber per serving, supporting gut health and digestive wellness
• Whole Grain Certified: 8 grams of whole grain per serving, certified by the Oldways Whole Grain Council
• NSF Gluten Free Certified: verified gluten-free production standards
• Plant-Based: made with plant-based ingredients; member of Plant Based Foods Association and 1% for the Planet
• Dairy-Free, Egg-Free & Wheat-Free: suitable for a wide range of dietary needs
• No Cholesterol
• No Artificial Ingredients: zero artificial sweeteners, preservatives, or dyes
• Clean Label: real, recognizable ingredients, always

These attributes reflect the growing consumer movement toward functional, fiber-forward snacking. As SupplySide Food & Beverage Journal noted in naming Marimix a Top 10 Game Changer in Women’s Wellness Snacks in its November 2025 edition, prebiotic fiber has become a foundational wellness driver, not a passing trend. For Marimix founder Mari Fassett, who survived a ruptured brain aneurysm in 2017 and rebuilt her brand around foods that support cognitive and digestive health, that mission is deeply personal. “Women face unique challenges around digestive health and susceptibility to brain aneurysms, and many snacks on the market sacrifice taste for function. Marimix bridges that gap.” — Mari Fassett, SupplySide Food & Beverage Journal, November 2025

THE AWARD-WINNING TRIO & FULL FLAVOR LINE

Marimix’s three flavors recognized by Good Housekeeping:

• Hatch Chile Lime (2026): Mild Hatch green chile | savory onion | tangy lime
• Chocolatey Sea Salt (2025): Rich cocoa | sweet vanilla | savory sparkle of sea salt
• Cinnamon Churro (2024): Warm cinnamon | sweet maple | kiss of vanilla

The complete Marimix Crunch-Baked Snackmix line includes six flavors: Hatch Chile Lime, Chocolatey Sea Salt, Cinnamon Churro, Toasty Peanut Butter, Sweet Chili Sesame, and Smokehouse BBQ

All six flavors are available in two sizes: the 4 oz. multi-serve stand-up pouch and the 1.06 oz. single-serve MINI ideal for on-the-go snacking, lunchboxes, travel, and impulse placement near checkout.

WHERE TO FIND MARIMIX

Marimix Crunch-Baked Snackmix is available at www.marimix.com, Amazon, and at select retail partners including: Central Market, Hy-Vee, Stater Bros., Bristol Farms, Gelson’s, Woodlands Market, Mollie Stone’s, Haggen Markets, Andronico’s, Albertsons & Safeway (select stores), and additional specialty and natural retailers nationally + Amazon and Walmart.com.

ABOUT MARIMIX

Proudly woman and minority-owned, Marimix Crunch-Baked Snackmix redefines comfort food traditions with real ingredients and uncompromising flavor. Founded in 1993 by Mari Fassett, the brand was reimagined as a better-for-you snack line in 2023, driven by Mari’s recovery from a ruptured brain aneurysm and her personal commitment to foods that support digestive and cognitive wellness. Each flavor is plant-based, NSF Gluten Free Certified, certified by the Oldways Whole Grain Council, a certified member of 1% for the Planet, and made with zero artificial ingredients. Marimix has earned the Good Housekeeping Best Snack Award three consecutive years (2024, 2025, 2026) and was recognized by SupplySide Food & Beverage Journal as a Top 10 Game Changer in Women’s Wellness Snacks (November 2025). For more information on Marimix, please visit www.marimix.com.

For press inquiries or additional information: Kirra Johnson | Press@marimix.com | www.marimix.com

Contact Scott Fassett at scott@marimix.com with any questions.

Learn more: https://www.goodhousekeeping.com/food-products/a71285808/2026-snack-awards-crackers-chips-puffs/