Say hello to the new PBFA
Written by: Annie Taranshansky
2024 is a pivotal moment for our industry.
Plant-based foods are more available, more diverse, and more appealing to consumers than ever before—and their significance extends far beyond mealtime. In addition to being delicious options on shelves and menus, plant-based foods represent a movement towards a healthier, more sustainable, more equitable, more delicious (and more fun) future of food. A movement powered by the passion and ingenuity of our industry—and one that, now more than ever, demands that we be bold to realize the potential of plant-based foods to change the game for people, animals, and the planet.
We believe our industry and this community must continue to lead the charge. And with this ambitious agenda at the top of our minds headed into a brand new year, we knew that there was no better time to write the next chapter of PBFA—one that better reflects who we are, how far we’ve come, and the passion for progress that binds this community of changemakers together.
PBFA is excited to unveil that next chapter to you today. A sharper look, a fresher voice, a bolder brand—and one that is always underpinned by a steady and continually deepening commitment to championing, strengthening, and elevating the plant-based foods industry and our members through targeted policy action, data-driven marketplace strategy, and focused community-building. To learn more about what our three core pillars mean to us, visit our about page.
So what’s new? For starters, we’ve launched a completely redesigned website showcasing the vibrant diversity of the people, the foods, and the experiences our member community and industry embody. Beyond a mere visual upgrade, our website holds a compelling, cohesive narrative that will more effectively engage consumers and industry stakeholders alike – and will inform our work to come. If you’re a member, we’ve also refreshed the Member Portal, made with our PBFA Community in mind – now easier to navigate so you can quickly find exactly what you need to thrive.
We’re thrilled to announce the launch of The Digest: Your new, one-stop shop to help you get oriented and stay up to speed with our industry’s top stories. Be the first to know about our breaking news, industry analysis, incisive interviews, and expert commentary from across the world of plant-based foods—brought to you by PBFA. And if you’ve missed something on our website, no need to fear. The Digest comes straight to your inbox, too – as long as you sign up. If you aren’t already a member, opt into a monthly email roundup digging into everything PBFA and our community have been up to; head to the bottom of our website to sign up.
As we embark on this new year, we can’t wait to show you what the new-and-improved PBFA has in store for you, for this community, and for the broader industry. Our organization is made for the plant-based foods industry, by the plant-based foods industry—and our refreshed brand was created with our industry’s future front and center. It’s a signal that our industry is becoming more united and impactful than ever, and we’re poised to power plant-based foods to even greater heights. It’s a call to action to build a better food system, with plants at its core.