Seizing Plant-Based Opportunities: Insights from F&B@Sea Tradeshow

Written by: Hannah Lopez

The recent F&B @ Sea tradeshow in Miami, Florida, organized by Seatrade Cruise Industry and the Informa team, was a testament to the growing interest and opportunities for plant-based foods in the cruise industry. With a lineup of engaging discussions, impactful presentations, and valuable networking opportunities, the event served as an important platform for PBFA to provide the cruise industry audience with a high-level overview of the state of plant-based foods and the exciting opportunities for suppliers and operators alike.

The event saw participation from several PBFA member companies, including Breaking Good, PAOW!, and Konscious Foods. PBFA played a significant role in raising awareness for plant-based foods, contributing to the keynote presentation on day two, facilitating the Conscious Trends Supplier Workshop, as well as presenting the Wellness Pioneer Award – which Koncious took home with pride!

Industry Education to Inspire Collaboration

The State of Plant Based Foods keynote presentation drew a packed audience, underscoring the immense interest from both suppliers and cruise line decision-makers. PBFA's interactive approach, including polling to understand the audience better, fostered meaningful connections and insights. Many cruise line representatives were surprised by the demand for plant-based foods among consumers, highlighting the need for greater awareness and education within the cruise industry.

The Conscious Trends Supplier Workshop further delved into sustainability and collaboration opportunities within the cruise industry. Industry leaders such as Michelle Solorzano, VP of F&B Supply Chain Management with Norwegian Cruise Lines, and Fabrizio Di Pietro from MSC Cruise Lines shared valuable insights, emphasizing the importance of sustainability and partnership mentality. The workshop showcased diverse perspectives, from sustainability tracking to plant-based culinary innovations, providing attendees with actionable insights and networking opportunities.

The event highlighted the significant opportunities for plant-based suppliers within the cruise industry, with sustainability emerging as a central theme. Despite initial challenges such as price parity, suppliers were encouraged to adopt a strategic approach and leverage volume commitments to achieve mutual benefits. The demand for information and global strategies, particularly regarding plant-based offerings, underscored the need for continued collaboration and education within the industry.

Building Industry Influence to Advance Plant-Based

In conclusion, the F&B @ Sea tradeshow was a resounding success, leaving attendees inspired, informed, and eager to capitalize on the opportunities within the cruise industry's food and beverage sector. As the plant-based food industry continues to thrive, events like these serve as invaluable platforms for collaboration, innovation, and driving positive change.