Data/Insights

Community Board Member Spotlight PBFA News

Consumer Demand Reshapes Plant-Based Food Landscape: What New Data Really Says About the Industry
Consumer Demand Reshapes Plant-Based Food Landscape: What New Data Really Says About the Industry

The Plant Based Foods Association's new 2024 State of the Marketplace Report provides data-driven insights into the evolving plant-based food landscape – illustrating how much the industry has changed in the past few years alone. Continue Reading

Date posted05/22/2025


PBFI Report Shows Continued Trend of Shoppers Shifting from Animal to Plant-Based Foods
PBFI Report Shows Continued Trend of Shoppers Shifting from Animal to Plant-Based Foods

Insights from the latest Plant-Based Migration Analysis from Kroger, the Plant Based Foods Institute, and 84.51° data insights demonstrate for the fourth year in a row that shoppers who engage with plant-based foods gradually reduce their spend in related animal-based food categories over time. Continue Reading

Postedby Kate Good
Date posted10/22/2024


Groundbreaking PBFA Report Reveals Consumers Opt for Plant-Based when Given the Choice
Groundbreaking PBFA Report Reveals Consumers Opt for Plant-Based when Given the Choice

In our new report, 2023 Plant-Based Foods State of the Marketplace leverages insights from data partners SPINS, Technomic, 84.51°, Circana, Innova Market Insights, Palate Insights, and Mintel, and features crucial perspective from retailers and foodservice operators. Continue Reading

Date posted05/15/2024


Climate Change Worries Shoppers - How Marketplace Leaders Can Respond With Plant-Based
Climate Change Worries Shoppers - How Marketplace Leaders Can Respond With Plant-Based

Awareness around the environmental impact of food choices is growing. New research from Kroger data partner 84.51° illustrates how this is translating into grocery purchasing decisions. Continue Reading

Date posted05/9/2024


Recap: Understanding Consumer Shopping Behavior in & Beliefs Across Plant & Animal-Based Categories
Recap: Understanding Consumer Shopping Behavior in & Beliefs Across Plant & Animal-Based Categories

As plant-based foods continue to gain prominence in the marketplace, new research shows a promising trend for the industry: consumers that purchase plant-based foods are gradually displacing their spend in animal-based categories. Continue Reading

Date posted10/27/2023


New Report Reveals 47% of Plant-Based Sales Fueled by Emerging Categories
New Report Reveals 47% of Plant-Based Sales Fueled by Emerging Categories

Following the release of our 2022 Plant-Based Foods State of the Marketplace Summary Report that highlighted the sales performance of the most prominent categories in retail and foodservice, our Marketplace Development team set to work on analyzing the data to glean insights on how newer, emerging Continue Reading

Postedby Kate Good
Date posted08/22/2023


Get the Scoop on Plant-Based Ice Cream: The Latest Retail Sales Data and Consumer Insights
Get the Scoop on Plant-Based Ice Cream: The Latest Retail Sales Data and Consumer Insights

What makes plant-based ice creams so irresistible to consumers? Whether it’s offering a delicious option for consumers with allergies or health considerations or a tasty treat for those who are lowering the environmental impact of their food choices, plant-based ice cream fits the bill. Continue Reading

Date posted06/14/2023


The Story of Plant-Based Foods in 2022: Resilience, Growth Trends, and Engaged Consumers
The Story of Plant-Based Foods in 2022: Resilience, Growth Trends, and Engaged Consumers

Coming off a year of rising inflation rates and continued supply network disruptions, plant-based foods have faced a rocky landscape. Consumers became more price-conscious and companies continued to adapt and innovate to bolster their ingredient sourcing or secure funding. Continue Reading

Postedby Kate Good
Date posted04/11/2023


Plant-Based is Not a Trend, It's a Sustainable Industry Built on Demand and a Vision for Change
Plant-Based is Not a Trend, It's a Sustainable Industry Built on Demand and a Vision for Change

The plant-based foods industry has been subject to rising negative media scrutiny in recent months, and the incomplete and often one-dimensional narrative being spread is worth examining more closely. Continue Reading

Date posted01/24/2023


Expert Insights: How to Successfully Engage with Retail
Expert Insights: How to Successfully Engage with Retail

There is continuous and inevitable growth in the plant-based sector as consumer interest and needs evolve. For successful growth, the manufacturer will need to be smart, consumer-focused, and data-based. Continue Reading

Date posted12/12/2022


Research: Shifting shopper spending behaviors across plant-based and animal-based food categories
Research: Shifting shopper spending behaviors across plant-based and animal-based food categories

The first-of-its-kind research aimed to understand plant-based shopper behavior and consumer sentiment to identify whether shoppers are shifting away from their animal-based foods spend and increasing plant-based foods spend and if so, why. Continue Reading

Postedby Kate Good
Date posted11/30/2022


How Kroger and PBFA Leverage Data to Understand Plant-Based Shoppers and Meet Demand for Innovation
How Kroger and PBFA Leverage Data to Understand Plant-Based Shoppers and Meet Demand for Innovation

As the market for plant-based sales grows, retailers are increasingly looking to understand the plant-based shopper and identify strategies to provide a broad array of plant-based options to meet consumer demand. Continue Reading

Postedby Kate Good
Date posted09/26/2022