In today's market, consumers are more discerning than ever about the products they buy. They want transparency about ingredients and how foods are produced. They also want assurances that the products align with their values. This is especially true for plant-based foods. Continue Reading
PBFA News
Explore PBFA's blog—The Digest
Breaking news, industry analysis, incisive interviews, and expert commentary from across the world of plant-based foods—brought to you by PBFA.

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On April 9th, 2024, the USDA announced a plant-forward update to the food provided through the Special Supplemental Nutrition Program for Women, Infants and Children, better known as WIC. Continue Reading
Launching May 1, the Sustainable Sourcing Community of Practice will connect brands working to diversify ingredients, support more ecological farming practices, and improve livelihoods for the people that grow and make our food. Continue Reading
On March 14, 2024, 55 members of Congress signed on to a letter of support urging President Biden to increase the availability of plant-based options in all federal facilities nationwide. Continue Reading
How the PBFA team embarked on a multi-year voyage to develop refreshed new branding that represents the vision, innovation, and change-making potential of our organization, our community, and our industry. Continue Reading
The energy around plant-based foods was palpable at this year’s Natural Product Expo West in Anaheim, CA. With over 65,000 attendees, the tradeshow was bristling with hungry participants enthusiastically looking for the latest foods, products, and trends. Continue Reading
Natural Products Expo West 2024 is just around the corner, and the PBFA community is ready to take on our industry’s largest natural and organic products tradeshow, showcasing new product launches, announcements, and activations. Continue Reading
This week, Los Angeles County passed a motion that requires all departmental food procurement to be plant-based by default. Politicians Lindsey Horvath and Hilda Solis, both Members of the L.A. County Board of Supervisors, successfully spearheaded the effort. Continue Reading
Founded in 2019 by husband-and-wife duo Cara and Marcus Pitts in San Antonio, Texas, Southern Roots Vegan Bakery is a Black and woman-owned plant-based desserts company that is no stranger to excellence. Continue Reading
Natural Products Expo West is right around the corner! Taking place March 12th - 14th, 2024 in Anaheim, Expo West is the largest natural and organic products trade show on the West Coast. Continue Reading
This past week, impassioned members from all corners of our industry convened and held a dynamic and strategic roundtable discussion on the topic of navigating the retail sector – specifically, how companies in our industry can obtain new placements and retain shelf space in the marketplace. Continue Reading