Walking into Target stores, shoppers (or “guests,” as they call them at Target), are not privy to the full depth of intention and careful planning that goes on behind the scenes to make their experience as gratifying as possible. Continue Reading
PBFA News
Explore PBFA's blog—The Digest
Breaking news, industry analysis, incisive interviews, and expert commentary from across the world of plant-based foods—brought to you by PBFA.

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The continued growth of the plant-based milk category is indicative of strong consumer demand and desire for options that meet their dietary, cultural, and personal needs. Continue Reading
In November 2022, the Department of Agriculture’s (USDA) announced a proposed rule to revise food packages for the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) to make plant-based milk and yogurts more readily available to program participants. Continue Reading
In September 2022, the U.S. Food and Drug Administration (FDA) issued a proposed rule to update the definition of the nutrient content claim “healthy.” Changes to this definition would shift which foods can voluntarily be labeled as healthy, in accordance with the FDA’s chosen parameters Continue Reading
February was an action-packed month for the PBFA and PBFI policy teams: In addition to serving as a co-host to the Food Not Feed Summit, PBFA CEO Rachel Dreskin and Board President Nicole Sopko met with Tom Vilsack, U.S. Secretary of Agriculture, to discuss the growing plant-based industry Continue Reading
PBFA hosted our very first event in our new Meet the Expert series on February 9th, and the response from members has been resounding. Titled “Demystifying Food Service,” this event featured expert Matt Cotton of Rooted Food Sales and presented an opportunity for members to learn the ropes Continue Reading
Fresh on the heels of our December webinar—in which our partners at Friends of the Earth (FOE) joined us to talk to our member community about their Climate-Friendly School Food Program and how to help school districts make the shift towards healthy, plant-forward menus Continue Reading
From supermarket shelves to the halls of government, 2022 was a great year for PBFA, PBFI, and the broader plant-based foods industry. Join us in taking a look at some of the incredible progress that was made, thanks to the incredible dedication and partnership of our PBFA member community Continue Reading
For the first Member Spotlight of 2023, PBFA had the exciting opportunity to speak with Lauren Latchford, Policy and Impact Manager at Finless Foods, a plant-based seafood company based in California’s Bay Area. Continue Reading
Your bottom line is at the very top of our minds in 2023—and as the new year gets in full swing, we want to make sure you have the business insights you need to succeed. Enter our new, PBFA member-exclusive series: Meet the Expert, where we bring together top industry voices to connect Continue Reading
The plant-based foods industry has been subject to rising negative media scrutiny in recent months, and the incomplete and often one-dimensional narrative being spread is worth examining more closely. Continue Reading
So many incredible opportunities lay ahead in 2023 for PBFA to champion, strengthen, and elevate the plant-based foods industry through the exciting work yet to come (and already underway!). As we enter another year, we are grateful for our tight-knit PBFA community and our collective commitment Continue Reading